ONLINE CUSTOMER ACQUISITION SYSTEM

Most companies have their web site as the cornerstone of their marketing activity today, using all available marketing and advertising methods to drive prospects there.  With the right lead generation system in place, you can use your web site, and your email campaigns to create a qualified prospect database from that traffic.

By tracking activity on your web site, as well as their return and email response activity, you can follow their click stream to determine the type of interest and level of interest.  You can then follow up with that prospect. For those prospects that aren't ready yet to purchase or engage yet, you can store their information and email for later use.  ActiveConversion will also track return visits, allowing you to know when they are ready to be contacted again.

A customer acquisition system like this holds the potential to eliminate cold calls, by creating a continuous marketing system that creates new prospects, while at the same time, harvesting existing ones.  This can be particularly useful for companies where personal or phone contact is generally required to complete a transaction.Use it to make your marketing, a system that sells!