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ActiveConversion |
ELOQUA™ | LeadLander |
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| FLEXIBLE SYSTEM |
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| Uses popular email platforms like Vertical Response, Constant Contact, iContact, Exact Target and 6 others |
YES |
NO |
No integrated email capability |
| Has Jigsaw Contact database integration |
YES |
YES |
? |
| ActiveConversion Connectors™ to link email service providers and Google |
YES |
Their own |
NO |
| Salesforce.com integration with AppExchange certification |
YES |
YES |
? |
| Easy to adopt pricing AND money-back guarantee |
YES |
? |
NO |
| Microsoft Outlook integration |
YES |
YES |
NO |
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| PRICING |
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| Free 30 day Trial |
YES |
NO |
14 Days |
| Typical Annual price < $7,500 |
YES |
NO | YES |
| 100% Satisfaction guarantee |
YES |
? |
? |
| Configuration services |
$1,500 |
? |
$2,000 |
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| IMPLEMENTATION |
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| Implementation time |
1 HOUR |
? |
1 HOUR |
| Configuration |
1 Day |
? |
1 Day |
| Training |
Less than a day |
? |
Less than a day |
| Lead nurturing and drip marketing included |
YES |
Only in Team or Enterprise Edition |
Not Available |
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| FEATURES |
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| Personalized trackable emails |
YES |
YES |
? |
| Lead Scoring |
YES |
YES |
Pages Viewed Only |
| Identifies anonymous visitor’s company name |
YES |
YES |
YES |
| Can generate leads without email |
YES |
YES | YES |
| Total marketing measurement capability |
YES |
YES |
NO |
| Web-to-Lead conversion capability |
YES |
YES |
YES |
| Google marketing interface available |
YES |
? |
YES |
| Has campaign building capabilities with timed emails |
YES |
YES | Not Available |
| Can assign leads to sales reps for followup |
YES |
YES |
NO |
| Can 'watch' for specific companies and prospects visiting |
YES |
? | NO |
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