FAQ's
Frequently Asked Questions | Usage and Configuration FAQs
Q. Why do you offer an extended free trial?
A. We know that most people will be skeptical, until proven otherwise. We also want you to be able have enough time to evaluate a campaign, on your own website with a free 30 day trial.
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Q. Who needs it? And why would a company use it?
A. We find that B2B companies, or B2C that have sales cycles find it the most useful. It combines demand generation, lead nurturing and lead management to create a powerful customer acquisition tool.
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Q. Does it help convert web site visitors?
A. Yes. 97% of visitors are not ready to fill out a form or contact you. ActiveConversion helps you track qualified prospects so that you can actively convert.
It can even identify the companies of anonymous visitors. |
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Q. How long can I use this free lead generation service?
A. We offer a free 30 day trial. However, not all features will be available in the free mode.
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Q. Can we use it with our traditional marketing?
A. Absolutely. We highly recommend that you tie this to all business lead generation marketing so that you can make the most of your all your visitors.
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Q. How does it track my marketing campaigns?
A. Use the Marketing Response Tab to track both online and offline campaigns by identifying what drove them to your website. We can also identify in many cases, where and what drove the visitor to your website.
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Q. We're a business to consumer (B2C) company, why would we need it?
A. If your B2C company has a fairly long sales cycle, this will help you follow the sales cycle to conclusion, while helping to qualify the buyer's interest. Real estate sales is common for example. |
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Q. Who are your competitors?
A. We each approach solving this problem differently, but the closest competitor is Eloqua Corporation. However, their pricing is much higher and geared to large marketing departments. We are also a competitor of LeadLander. |
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Q. Isn't this just email marketing with web analytics?
A. No. This is a tool built specifically to be used with all visitors to a website, and made to be used with other marketing including search engine marketing, internet ads, and traditional marketing. You can use it exclusively with email if you like.
It will provide a detailed profile, rather than just a response that an email was 'opened'. And also it does auto-lead nurturing, lead scoring and other lead management functions. |
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Q. How much does this cost?
A. It depends on how much traffic your website gets and whether you use email marketing with it. It can range from $250 to $600 per month. Adding the demand generation option will increase the cost slightly. It is considerably less than other comparable demand generation systems. |
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Q. What if we don't get many web visitors?
A. Our Auto-Pilot option will provide professional web marketing services to solve this.
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Q. Do I need a sales force to use ActiveConversion?
A. No. But we highly recommend that you or someone you assign, follows up and closes the leads.
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