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Lead Routing

Automatically route leads to the right sales person from marketing information gathered. The leads can be assigned by using criteria that you define. You will be able to more effectively distribute it to your salesforce in real-time.

Salesforce.com customers can have leads and lead information automatically transferred to their Salesforce.com accounts, connecting marketing activities directly to the sales with actionable information.

Detailed Visitor Behaviour

Indepth knowledge of potential customer's behaviour means that you are better able to anticipate their interest and qualify them too. With ActiveConversion's detailed visitor information, you will be able to capitalize on each and every lead, using marketing intelligence to understand their needs.

Regional Geographic Info

Knowing where your leads are coming from can help direct your advertising efforts. And being able to direct your leads based on region means that your sales team can pinpoint the right office to contact.

Most Recent Keywords (what keywords are delivering leads)

Capitalizing on the most effective keywords in your search engine marketing program can increase the search traffic to your website. ActiveConversion can also reveal untapped keyword phrases that have not yet been implemented. ActiveConversion can improve your search marketing efforts substantially AND tell you what each lead is interested in.


Deliver Leads
Right into your Salesforce.com account or CRM. Don't let good leads slip because of marketing and sales mis-alignment.

 
Integration Partners:
Nominated by Deloitte as a 2008 Fast 50 Tech Company-to-Watch!
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