New Features

Adwords API Integration

See which campaigns produce the best leads. Identify the keywords that deliver the most leads. And see how many leads are coming from Google Adwords. Coming soon - cost per lead calculation!

Explicit Company Data

ActiveConversion will automatically display a company's estimated number of employees, revenue, industry and location. This capability, which used to cost thousands of dollars per year from credit database providers, is now included in all ActiveConversion subscriptions.

Scheduled Campaign Builder

Need to generate a series of emails easily, after a prospect fills out a form, or when you are starting an email marketing campaign? This feature will send pre-selected email at specified intervals.

Improved User Defined Lead Scoring

User defined lead scoring allows the user to set the criteria by which a lead is considered to be qualified. Qualified leads can be immediately routed to sales whereas other leads can be sent into a lead nurturing program for further development. Respond accurately and immediately to the leads you automatically qualify.

Auto-Lead Nurturing

Create mini-campaigns that will send pre-defined emails to prospects while they are in the funnel. If they respond, the lead score is incremented. get them warm and KNOW when they want to be contacted - automatically.

Improved Visitor Detail

Get a complete picture with the improved Visitor Detail, which provides a profile of the prospect's interest including previous responses, downloads and activities. View clickstream if needed.

Assign Sales Rep

Easily assign prospects to individual Sales Rep for follow-up, even if you don't use Salesforce.com! Automatically assign to the default Sales Rep when prospect reaches a user-defined lead score.

Automatic Lead Routing and Improved Lead Management

Automatically assign leads to sales reps by geographical territory, or by special tags. Easily see what each sales rep has been assigned for leads.

Integration with 10 major ESPs

Use ActiveConversion with your existing ESP or choose one that meets your needs better. ESPs that can integrate easily ActiveConversion's B2B integrated marketing system include: VerticalResponse, Constant Contact, iContact, Cakemail, Campaigner, Exact Target, Jangomail, Listrak, Streamsend, Bronto, and MailChimp.