New Features

Salesforce.com

Salesforce.com is the world’s leading customer relationship management (CRM) product, and ActiveConversion will be integrated with Salesforce appExchange technology as of late November 2006. Combining award-winning functionality, proven integration, point-and-click customization, global capabilities, and the best user experience, Salesforce.com is the world’s largest web-based CRM with over 25,000 organizations. Through SalesForce’s AppExchange online business application site, ActiveConversion will now be able to provide Salesforce’s customers with an integrated marketing automation system that will deliver leads directly into their Salesforce database.

Jigsaw.com

Jigsaw is an online business contact marketplace where marketers, recruiters, and sales professionals can get fresh and accurate business contact information. Members of Jigsaw provide business contacts and then Jigsaw assembles them for the benefit of the community. ActiveConversion has a link to Jigsaw so that members of the community can lookup contacts for companies they know have visited their website.

Vertical Response

Create and edit highly personalized, customized emails that over 30,000 customers use. Save time and effort by sending email campaigns directly from your Salesforce.com account, while automatically synchronizing to your lead generation/nurturing database in ActiveConversion.

Revamped Dashboard

Check demand generation efforts at a glance, along with measuring campaign ROI. Our revamped dashboard helps you manage your marketing. Set and configure the most common setting from here, and get news.

Company Watch List

Let ActiveConversion 'watch' for companies that are visiting your website. Set email alerts so that 'big fish' that finally responds, doesn't get away! 

Campaign Builder

Need to generate a series of emails easily, after a prospect fills out a form, or when you are starting an email marketing campaign? This new feature will send pre-selected emails at specified intervals.

User Defined Lead Scoring

User defined lead scoring allows the user to set the criteria by which a lead is considered to be qualified. Qualified leads can be immediately routed to sales whereas other leads can be sent into a lead nurturing program for further development. Respond accurately and immediately to the leads you automatically qualify.