Features & Benefits
Without an integrated approach to sales and marketing automation, you can waste valuable time going through potential sales leads to find qualified leads. The time and money you spend searching for information, marketing unproductively and cold-calling is time that your sales team isn't spending in front of potential customers.
ActiveConversion will deliver a number of productivity benefits to your organization. It will add up to being able to get more sales, and faster.
| Features | Benefits |
Campaign Design and Implementation
- Develop, execute and track from the same system
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- Easily implement marketing programs.
- Track campaign results to allocate budgets
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Email Marketing Campaigns
- Use for demand generation, branding, offers and events
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- Measure and report on offers, invites and other programs.
- Nurture your prospects with branding, features and benefits
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Enable Search Engine Marketing
- Deliver pre-qualified visitors to website
- Track keywords, ROI, click thru and more
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- Increase the number of relevant visitors from search referrals
- Effectively convert these visitors into new leads
- Low cost and fast to setup
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Conversion
- User defined lead scoring
- Lead qualification and routing
- Lead identification
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- Turn many more website visitors into leads and customers
- Automatically nurture leads that are not ready to buy
- Get alerted when leads become 'sales-ready'
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ROI Tracking and Reporting
- Track individual leads or aggregate information
- Signal success by measuring when goal pages are reached
- Report on source, click-thru and even interest areas
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- Determine which campaigns (including traditional) are working the best or are most cost effective so you can adjust in real time
- Know where your leads are coming from, including locales, keywords, emails, blogs/websites
- Determine if website lacks credibility or has poor navigation
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Adaptability to Marketing Activities
- Online ads, webinars, surveys
- Track traditional marketing effectiveness
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- Use other marketing and advertising activities such as direct mail, trade shows, print ads etc to augment, track and adjust accordingly.
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