Customer Acquisition System Implementation

Most companies situate their web site as the cornerstone of their marketing activity today, using all available marketing and advertising methods to drive prospects there. With the right lead generation system in place, you can use your web site, and your email campaigns to create a qualified prospect database from that traffic. ActiveConversion can deliver results in a number of areas, including:

• Enabling Search Engine Marketing
• Lead Generation, Nurturing and Management
• E-Marketing to Speed Up the Sales Cycle
• Customer Acquisition Systems.

Search Engine Marketing
Search engine marketing is an online marketing practice by which an organization utilizes the power of the more than 18 trillion online searches each month. Utilizing search engine marketing is very effective, as visitors to your web site are pre-qualified and relevant. They are likely searching for what you offer, and will get these prospects to your web site when they are researching. ActiveConversion will help you enable search marketing for your campaigns.

Lead Generation and Nurturing
By generating and tracking activity on your web site, as well as their return and email response activity, you can follow their click stream to determine the type of interest and level of interest. Then follow up with that prospect using outbound phone calls.  For those prospects that aren't ready yet to purchase or engage yet, you can store their information and email for later use. ActiveConversion will also track return visits, allowing you to know when they may be ready to be contacted again.

E-Marketing to Speed Up Sales Cycles
Eliminate cold calls, by allowing your sales force to spend less time looking for new customers and clients. Create a continuous marketing system that creates new prospects, while at the same time, harvests existing ones. This can be particularly useful for B2B companies, or a B2C company that has complex sales cycles, where personal or phone contact is generally required to complete a transaction. Use it to make your marketing a system that sells!

Customer Acquisition Systems
Take three pieces of information and turn them into a sale. By driving relevant traffic to your web site, mining your website visitors, and combining that with sales and marketing intelligence, your business can acquire new customers by knowing when and what to make a sales call on. As most business marketing now drives prospective customers to their website, this is online lead generation, finally fulfilled. With ActiveConversion, you can measure marketing ROI, demand creation and lead routing so that you can more effectively plan and implement sales campaigns.