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ActiveConversion

Software Integration Partners

ActiveConversion integrates directly with Salesforce, Pipedrive,
Wordpress, Google Adwords, and Google Analytics

Salesforce
ActiveConversion is integrated with Salesforce and is a Salesforce AppExchange partner. Salesforce CRM is used with ActiveConversion to send companies and leads automatically from ActiveConversion to Salesforce. Your sales reps can manage those companies and leads to create new sales opportunities.Key features of ActiveConversion for Salesforce:

  • View all prospect activities within the lead, accounts or contact record
  • Send companies, prospects and leads automatically from ActiveConversion to Salesforce
  • No duplication of leads in Salesforce
  • Automatically upload leads that reach a lead score you determine
  • Assign leads to sales reps and convert them as new contacts in Salesforce
  • Know immediately when leads or contacts return to your site and be notified inside of Salesforce
  • Customize forms the way you want adding ActiveConversion data such as web activity and lead scoring
Pipedrive
ActiveConversion is integrated with PipeDrive. PipeDrive is used with ActiveConversion to send companies and leads automatically from ActiveConversion to PipeDrive. Your sales reps can manage those companies and leads to create new sales opportunities.Key features of ActiveConversion for PipeDrive:

  • View all prospect activities within the lead, accounts or contact record
  • Send companies, prospects and leads automatically from ActiveConversion to PipeDrive
  • No duplication of leads in PipeDrive
  • Automatically upload leads that reach a lead score you determine
  • Assign leads to sales reps and convert them as new contacts in PipeDrive
  • Know immediately when leads or contacts return to your site and be notified inside of PipeDrive

Google Analytics
ActiveConversion is integrated with Google Analytics. The integration provides a few key features:

  • Automatically adds UTM tracking codes to ActiveConversion’s campaign reporting
  • Provides an overview of traffic volumes, sources, referrals, and geographic site use without having to log in to Google Analytics
Google AdWords
ActiveConversion is integrated with Google AdWords. This integration provides reporting data on your Ad campaigns, and integrates ad tracking with customer acquisition data to provide a more holistic view of multi-touch campaigns.

  • Provides information on which identified companies and prospects were generated from which ad campaigns
  • Gives insight into how current campaigns and adgroups are performing

Wordpress
ActiveConversion offers a custom WordPress plugin to help industrial customers easily add forms to their website. The plugin also enables companies to add and maintain an on-site, product catalog to help prospects find parts and products online.Key features of ActiveConversion for WordPress:

  • Easily create and track web forms for your website and landing pages. Lead data is available in ActiveConversion in real time.
  • Add products to your website based on an excel spreadsheet and have these product pages automatically optimized for both SEO and conversion

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