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FP iMarketing Technology Rebrands to ActiveConversion to Strategically Align with Their Target Market and Better Serve Their Customers

March 05, 2015, Calgary, AB – FP iMarketing Technology, a leading marketing technology company, has announced the rebranding of its industrial-focused B2B marketing services as ActiveConversion. The new brand identity reflects the company’s commitment to help their customers succeed online with a technology-based marketing system that is expertly implemented, tailored to the industrial sector, and proven to generate ROI.

“Rebranding will allow us to strategically align with our target market and better focus on our customers,” said Fred Yee, CEO at ActiveConversion. “Our current and future customers expect us to provide a comprehensive solution instead of just software. They also expect us to understand how they go to market, which brings context to delivering a world-class sales and marketing system, which is why we have focused on industrial companies,” said Yee.

The company is expanding its marketing strategy to meet the growing needs of its current and prospective clients. The ActiveConversion brand will continue to encompass industry leading marketing automation software and will now offer a complete sales and marketing system. This system will include B2B marketing services such as online marketing, conversion and website services.

By combining the two brands, ActiveConversion will be able to act, focus, and grow as one company that offers sales and marketing software and cutting edge marketing services. They will continue to be the same group of experts you’ve known at FP iMarketing, just with a different name and a more defined mission.

About ActiveConversion

ActiveConversion is an industrial sales and marketing system that substantially increases your ROI. They employ best practices and tools to get website visitors and then convert those visitors into qualified leads and revenue. Using leading edge tools and a proven methodology, ActiveConversion has provided services to over 500 successful projects, 100 of those being in the energy services, manufacturing and fabrication industries, since 2004.

They were nominated by Deloitte Consulting as a Fast 50 Tech Company-To-Watch and won the Interactive Media Council (IMA) Outstanding Achievement Award for industrial websites in 2009, 2012 and 2013.

For more information, visit or call 1-877-872-2ROI.

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