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ActiveConversion Supports Research and Education in Neuromuscular Diseases through its Annual Charitable Project

ActiveConversion, a sales and marketing system company specializing in the industrial sector has given back to the Calgary community again through its annual charitable project.

This year’s initiative brought ActiveConversion together with local non-profit, the Starratt Family Foundation. ActiveConversion provided the Starratt Family Foundation with various website enhancements in order to help drive more traffic and awareness to the Foundation’s website, and increase engagement with online visitors.

Directed by Mark and Jennifer Starratt, The Starratt Family Foundation is a non-profit group that works to advance education and research for all kinds of neuromuscular diseases including Muscular Dystrophy and ALS. Mark and Jennifer are personally impacted by the cause, with a son, Alex, who was diagnosed with the progressive, genetic condition, Spinal Muscular Atrophy at a young age.

ActiveConversion chose to work with the Starratt Family Foundation because of the impactful work they have done in supporting research and education on neuromuscular diseases. With aspirations to make a difference nationally for the thousands of Canadians who suffer from these incurable diseases, ActiveConversion wanted to help the Foundation to develop a strong online platform to support its goals.

Fred Yee


“We are pleased to have helped Mark and the Starratt Family Foundation further their goals of supporting research and education on neuromuscular diseases. I would like to also thank our team of Davis, Denitsa and Katie on making it happen and supporting our giving back program”
– Fred Yee, CEO & President of ActiveConversion


To help build awareness for the Starratt Family Foundation and increase their engagement with online visitors, ActiveConversion made a number of improvements to the Foundation’s website. Through ActiveConversion’s work, the website now features an expanded donation section, a blog for the easy promotion of recent news and upcoming events, and additional pages and content providing more detailed information on the Foundation and its work in the community.

Mark Starratt

“We are very appreciative to the entire team at Active Conversion. Their skills and professionalism have added a tremendous amount of value to the work we do at the Starratt Family Foundation. We feel better equipped to serve the needs of our stakeholders and the community based on their support and guidance in making our digital communications more effective”
– Mark Starratt, founder of Starratt Family Foundation

About ActiveConversion

ActiveConversion is a leading provider of sales and marketing technology and services for industrial companies. Since 2004, the ActiveConversion team has completed over 500 projects to help companies succeed with sales and marketing systems that are technology-based and revenue generating. ActiveConversion has been nominated by Deloitte Consulting as a Fast 50 Tech Company-To-Watch. For more information about ActiveConversion, call 1-877-872-2ROI.

About Starratt Family Foundation

The Starratt Family Foundation is non-profit group working to advance education and research for all kinds of neuromuscular diseases, including Muscular Dystrophy and ALS. In just a few short years, the foundation has already raised tens of thousands of dollars in support of research at the University of Calgary, but the family is looking to raise money that will help make a difference for the thousands of Canadians who suffer from these incurable diseases. For more information about the Starratt Family Foundation, visit

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