Search Marketing Specialist

Search Marketing Specialist (Full Time)

Location: Calgary, AB

We are looking for an experienced search marketing specialist, working in our downtown office, who will be responsible for executing a broad range of digital marketing campaigns. You will facilitate our customers’ success through creating and improving digital marketing campaigns including paid search, display advertising, and social advertising.

Key Responsibilities: 

  • Manage 60+ client PPC accounts including hands-on maintenance of accounts, with help from another team member for day-to-day tasks, as well as developing strategies to improve the performance of accounts. 
  • Use automated campaign software to keep PPC accounts performing effectively.
  • Write, design and optimize ads that drive engagement from potential buyers.
  • Develop keyword lists and organize into ad groups to be used for pay per click accounts and search engine optimization.
  • Control bids to ensure the best performance while remaining within the client’s chosen budget.
  • Develop conversion oriented landing pages for ad campaigns. 
  • Advise clients on actions they can take to improve their lead generation; from content creation to budget increases.
  • Create detailed reports outlining account performance and conversion optimization suggestions.
  • Demonstrate teamwork by interacting effectively with other parts of the company and establishing a culture of accountability.

Education & Experience

  • 2+ years of experience in a similar role required
  • Google Ads certification required
  • Google Analytics certification preferred
  • Experience in managing performance-based search campaigns for multiple customers on an ongoing basis
  • A strong understanding of paid search, paid social, SEO, and display advertising, both in use and theory
  • Advanced communication and organizational skills with outstanding attention to detail.

What’s In It For You

  • A downtown, open office environment close to public transit
  • Competitive salary (based on experience)
  • Comprehensive benefits package, including family coverage. The plan includes extended health benefits, dental, life, and disability
  • Professional growth – opportunities for additional learning through formal programs, on the job training, and lunch and learns.

This is an in-office position in downtown Calgary. Submit your cover letter and resume in PDF format to apply:

Apply Now

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