The Next Evolution
Of The B2B Media Industry

More and more B2B advertisers are doubting the value of media advertising

This is due in part to lengthy sales cycles. A typical B2B sale can occur 3-12 months after a lead sees the ad or content. By this point, the advertiser has forgotten where the lead came from. We ensure that doesn't happen & provide the advertiser with the sales intelligence to pursue leads that have shown interest - even if the sales cycle is much further out.

B2B advertising lead attribution
52% of advertisers cite difficulties in
accurately measuring ROI as their
biggest source of frustration
And if they can’t see ROI,
they assume there is none

ActiveConversion makes intent-driven advertising and marketing work for B2B media

We give both B2B media companies and their advertisers a system that makes advertising work in ways it couldn’t before our technology.

Content Marketing in B2B Media

Your industry-specific content gets advertisers in front of their target audience.

B2B Media Ad Clicks

When people click on ads & content, it’s a strong indicator of interest (especially in B2B, where no one visits a business website for no reason).

Pre-Qualified Leads

We can use this intent to create pre-qualified leads for your advertisers to market and sell to.

Combining intent with identity resolution gives advertisers immediate ROI

We connect the outputs of advertising, marketing, and tradeshows to later purchases, providing lead attribution and also making the ad/content work to create a sale.

Identity resolution for B2B media advertising
Following the B2B sales cycle / lead attribution

And our media partners' results speak for themselves.


60% of our media partners’ top industrial advertisers use ActiveConversion


Advertisers using ActiveConversion are twice as likely to renew compared to the industry average


10X more leads are attributed to advertising with you compared to advertising without ActiveConversion

Interested in Partnering?

We're currently growing our partnership network and are looking to explore opportunities with B2B media companies. See a potential fit? Reach out below and we'll be in touch shortly to start the discussion.

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