Medusa Medical needed a solution to expand the company’s online presence and determine visitor behavior. ActiveIQ enabled Medusa to gain insight on each visitor’s interests and buying potential. According to Oliver Nemeskéri, VP of Marketing, “With the information provided by ActiveIQ, our marketing team can qualify leads to the sales team, who can then prioritize and nurture the leads accordingly”. This has enabled Medusa to align marketing and sales activities, providing measurable results for the company.