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Whitepapers

Learn about best practices in industrial marketing and sales with our free whitepapers. Take away knowledge and strategies that you can directly apply to your business.

Best Conversion and SEO Practices

Industrial

Optimize your website to get found using SEO techniques like keyword research and more

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Marketing Strategies for Service Providers

Oil & Gas

Services companies can market globally using online marketing and tradeshows

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Converting Visitors into Sales Leads

Oil & Gas

Energy service companies can increase leads, and revenue by adopting marketing automation

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Real Time Sales Intelligence

Health Care

Health care industry vendors can increase sales and revenue by adopting marketing automation

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Integrated Marketing Automation

B2B

Longer sales cycles? Overcome this barrier with a system built to shorten sales cycles

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Determine the Right Action for Each Lead

B2B

Use lead tracking software to score website visitors' behavior until they are sales ready

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Sales Optimization & Lead Management

Business

Achieve best-in-class sales performance to optimize your sales capacity

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How to Align Sales and Marketing

B2B

Marketing automation tool that can align marketing and sales staff to work together seamlessly

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Guide to Lead Nurturing

Industrial

Learn why, when, and how to implement an automatic lead nurturing plan for your business

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Increasing Trade Show ROI

Oil & Gas

Apply online marketing best practices to get the most out of your tradeshow marketing

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Thought Leadership Marketing

Business

Incorporate thought leadership marketing into your efforts and get you astounding results

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Guide to B2B Blogging

B2B

Learn the how and why blogging can be a significant channel for lead generation

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Guide to Social Media Marketing

B2B

Learn how to effectively use social media to drive qualified traffic to your website and gain sales leads.

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Get industrial marketing advice: insight, tips and more:

Get Better Industrial Sales and Marketing Results With Our Free Guide

Industrial buyers now conduct two-thirds of their research online. Learn how to adapt to this shift.

See What’s In the Guide