PUBLISHER PLATFORM TECHNICAL DETAILS

The first Customer Data Platform (CDP) built to share customer data between publishers and their advertisers. Our proprietary platform gives your advertisers a unified view of the prospects they generate from their campaigns including intent data from the publication’s website as well as their own.

ADVERTISER CUSTOMER DATA PLATFORM

KEY FEATURES

PERSISTENT IDENTITY RESOLUTION

Using identity resolution and digital fingerprinting technology we can seamlessly share qualified leads with your advertisers.

FIRST & SECOND PARTY INTENT DATA

Advertisers can view intent data related to actions taken on the publisher’s site as well as their own, giving them a far deeper understanding of their prospects.

PERFORMANCE BASED BILLING

Built-in system to charge your advertisers based on the number and quality of leads received.

REAL-TIME INTELLIGENCE & ATTRIBUTION

All results are shared as they happen, giving advertisers the ability to act on live data and quickly attribute results to you.

INTEGRATE WITH YOUR EXISTING TECH STACK

Our platform can integrate with your existing tech stack to simplify the sharing of data with clients. We can connect to most email tools, marketing automation platforms, CRMs and audience relationship management systems.

By linking these tools, you limit duplication of effort and prevent data silos.

GLOBAL DATA COMPLIANCE

Our platforms rely heavily on the sharing and management of B2B data. As such, we have worked diligently to ensure we comply with regulations across the globe including GDPR, PIPEDA, and the upcoming California Privacy Rights Act. We will continue to monitor evolving regulations to ensure ongoing compliance.

VERIFIED RESULTS YOUR ADVERTISERS CAN TRUST

ActiveConversion acts as a third party verification platform that provides advertisers confidence in the results and attribution they receive from publishers. As a trusted intermediary, we will provide accurate results to your advertisers and sponsors. Our platform also provides functionality to limit ad fraud and remove false clicks obtained from email spam filters and other bots, ensuring results are as legitimate as possible.

INTERESTED IN PARTNERING?

We’re currently growing our publisher network and exploring opportunities with B2B media companies. See a potential fit? Fill out our partnership form and we’ll be in touch shortly to start the discussion.

NOT A PUBLISHER?

We enable industrial businesses to make sales and marketing work by using technology to connect your marketing exposure to today’s buyers throughout long sales cycles.